A Guide for Talking About Social Capital

Most youth-serving professionals and advocates understand how important professional networks and relationships are to helping young people thrive in the workforce and in life. How can you persuade others of the value of social capital? 

About the Guide

This research-based messaging guide is for advocates, program designers and program managers working across the K-12, post-secondary, career navigation, and youth development sectors who want to effectively communicate about the value of social capital. The guide can help you build support for embedding social capital into existing programs and interventions. It’s also for philanthropists and funders who seek to deepen their understanding of opportunities to strengthen support for programs and interventions that help young people develop and access social capital.

Messaging recommendations in the guide are based on research with youth-serving professionals like you. The research shows what language and strategies are most effective in persuading youth-serving professionals to increase their support for social capital in their work. You can adapt and tailor these recommendations for different communication purposes and needs. 

This guide offers strategies and practical examples you can implement today, like when to use plainspoken alternatives to social capital such as professional networks and career connections, how to talk about the systemic barriers facing young people, and which messengers add credibility and emotional power to your message.

Share Your Feedback

We want to hear how you are putting these messaging recommendations into action and what other suggestions you have. Send us an email at [email protected] to share your story!

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Resources & Downloads

The guide is a part of a body of work supported by Equitable Futures. You can access other resources and research here.

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